Power of Peru

Power of PeruPower of PeruPower of Peru
  • CLIENT: HP
  • NAME OF THE PROJECT: Power of Peru
  • CHARACTERISTICS: Incentive
  • MECHANICS: Participants earn points for purchasing dedicated products. 26 participants who took the top places in the ranking, received a 8 day trip to Peru. The program includes: watching the Dakar Rally from the VIP area, visiting historical sites of the Inca Sacred Valley and Machu Picchu.
  • TARGET GROUP:HP Business Partners
  • AIM: Sales Support
  • CHANNELS OF COMMUNICATION: Mailing, websites, internet banners