Norton “Faceless Day”

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  • CLIENT: Symantec
  • NAME OF THE PROJECT:  Norton „Day without a face”
  • CHARACTERISTICS: information campaign
  • MECHANICS: The campaign was developed in cooperation with the Ciszewski Public Relations, which was responsible for concept and communication. Polymus was responsible for preparing a dedicated website and creative, advertising materials. The campaign consisted of two phases: initiate a public debate on the safety of Poles in the Internet and the “Day without a Face,” which was a climax of activities. The action took place on March 2nd. That day on the streets of major Polish cities marketers of free daily magazine Metro was wearing the white mask – symbol of loss of identity in the virtual world. The cover and contents of the magazine was referred to the campaign.
  • TARGET GROUP: Media, internet users
  • RANGE/NUMBER OF PARTICIPANTS: Result of the campaign include: information on key radio and television stations (including three hours of airtime on network security), publishing on the internet and in the press
  • AIM: Draw attention of Poles on the potential risks which are associated with careless approach to the security of their personal data on the Internet
  • CHANNELS OF COMMUNICATION: Internet, press
  • SPECIAL FEATURES: The campaign took first place in the category “Marketing solutions for advertisers,” of the prestigious INMA contest.

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