mbank – enjoy your life!

mbank - Radość życiambank - Radość życiambank - Radość życiambank - Radość życia
  • CLIENT: mbank i Gruner+ Jahr
  • NAME OF THE PROJECT: Joy of life
  • CHARACTERISTICS: Multi-partner program aimed at B2C sector, taking into account the use of a payment card
  • MECHANICS: When paying by Joy of life card, one’s can benefit from discounts and other privileges offered by program partners.
  • TARGET GROUP: Mainly women, 18-55 years old, secondary education and higher education, living in small and medium-sized cities
  • AIM: Building a competitive advantage,  create a positive image
  • CHANNELS OF COMMUNICATION: Press, billboards, Website, POSM