Kraft Foods Polska Alpen Gold

Kraft Foods Polska Alpen GoldKraft Foods Polska Alpen GoldKraft Foods Polska Alpen GoldKraft Foods Polska Alpen GoldKraft Foods Polska Alpen GoldKraft Foods Polska Alpen GoldKraft Foods Polska Alpen GoldKraft Foods Polska Alpen Gold
  • CLIENT: Kraft Foods Poland – Alpen Gold
  • NAME OF THE PROJECT: Wanna fortune smile on you? Have some chocolate!
  • CHARACTERICTICS: Loterry
  • MECHANICS: Interested in participation in lottery had to buy a promotional chocolate and send a text with promotional code.
  • AIM: Growth in sales
  • CHANNELS OF COMMUNICATION: TV, Internet, POS materials
  • SPECIAL FEATURES: The first of this type of lottery carried out in Poland, where the payout of the prize was done with use of ATMs.