• NAME OF THE PROJECT: Kaleidoscope
  • CHARACTERISTICS: loyalty program
  • MECHANICS: points collected for the sale could be swapped for prizes from the catalog
  • TARGET GROUP: owners and sellers of retail stores
  • AIM: building relationships with key business partners, motivating to increase the sales of CEDC products
  • CHANNELS OF COMMUNICATION: dedicated website, direct sales representatives, SMS
  • SPECIAL FEATURES: An innovative program for traditional trade in the alcohol industry, which are awarded not only the owners of retail outlets, but also the sellers