Fun in Vietnam

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  • CLIENT: Hewlett-Packard
  • NAME OF THE PROJECT: Fun in Vietnam
  • CHARACTERISTICS: Contest for HP business partners
  • MECHANICS: Participants were rewarded in two rankings: point (the largest sales) and growth (highest sales growth compared to the previous quarter). The competition ran from 1 December to 31 January 2010
  • TARGET GROUP: Gold and Prefered Partners
  • NUMBER OF PARTICIPANTS: 50
  • AIM: Increase in sales
  • CHANNELS OF COMMUNICATION: Website, e-mailings