Fast Riders HP

Fast Riders HPFast Riders HPFast Riders HPFast Riders HP
  • CLIENT: Hewlett-Packard
  • NAME OF THE PROJECT: Fast Riders
  • CHARACTERISTICS: Contest for HP’s partners
  • MECHANICS: Participants were rewarded in two rankings: point (the largest sales) and growth (highest sales growth compared to the previous quarter). The competition ran from 1 February to 30 April 2012
  • TARGET GROUP: Gold and Prefered Partners
  • NUMBER OF PARTICIPANTS: 300
  • AIM: Increase in sale
  • CHANNELS OF COMMUNICATION: Website, e-mailings