Electrolux Ambassadors

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  • CLIENT: Electrolux
  • NAME OF THE PROJECT: Electrolux Ambassadors
  • AIM: Support sales of large household appliances (Zanussi, AEG, Electrolux)
  • MECHANICS: Promotion and sales of promoted products in selected commercial networks throughout the country. Action “at the shelf”: promoters Electrolux provided information about the hardware and encouraged to buy products from the whole group, ie. Electrolux, AEG, Zanussi
  • TARGET GROUP: Consumer
  • RANGE: Selected retailers throughout the country (95 promoters)
  • AIM: Increase sales of promoted products